Less user actions presented at once
Make CTAs more visible
Appears lengthy
Makes task seems more daunting and unnecessary!
Design Decision
We simplified the header to emphasize clarity and credibility, while moving motivational language into supporting text to maintain encouragement without undermining trust.
Before
After
Insight #2
Knowing “what’s missing” matters more than what’s completed
The existing results emphasized status over explanation, leaving users unclear about unmet requirements and next steps.
Users could see results, but couldn’t understand their implications.
There’s insufficient contrast between met and unmet requirements, and the instructions are vague. Visually, met and unmet requirements presented with equal visual weight
Version 1
Easier to read, but still failed to guide user attention.
This version improved contrast and visual clarity, along with more detailed instructional text. However, unmet requirements still lacked clear prioritization, limiting the effectiveness of the results presentation.
Version 2
🏆 Users immediately understand what’s missing and what actions to take.
Unmet requirements are surfaced first and visually emphasized, with clear explanations for why they were not met. Collapsible sections help users focus on critical gaps while keeping completed requirements accessible.
Version 3
Insight #3
Access context shapes readability needs
Many users rely on mobile and tablet devices as their primary way to access the tool, often in less-than-ideal environments.
Design Decision
We increased base text size and adjusted spacing across breakpoints to prioritize readability on mobile. This reduced visual strain and helped users read, interpret, and complete the form more confidently across devices.
Introduction
Personal Information
Calculating Eligibility
Review
Eligibility Results
TESTIMONIALS + REFLECTIONS
Mapping research to action was our biggest strength.
By grounding our design decisions in both qualitative interviews and detailed market research, we identified key pain points and translated them into actionable solutions—an approach that was recognized and appreciated.
Collaboration drove meaningful impact.
Partnering closely with the Immigrants Rising team, we co-created a solution that honored their expertise while bringing in fresh perspectives, helping us balance user needs with organizational goals.
Future Improvements:
We learned that aligning early on around the definition of success—both in terms of product outcomes and organizational goals—can save time down the line. In future collaborations, we’ll spend more time upfront setting shared expectations and defining how success will be measured.